Increasing Your Search Engine Ranking


The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you – the time has come to face your website! A high search engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue.

At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That’s what search engine optimization is about.

You can immerse yourself in all the technical information available online to figure out how to optimize your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your homepage.

The title bar is the colored bar at the top of the page. Look at the words that appear there when you access your home page. To increase search engine rankings, the words on your homepage’s title bar should include the most important keywords or phrases, one of which would include your company name.

Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. However, avoid very long strings of keywords, keeping them to six words or less. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to each other.

The next item to put under your microscope is your website content. Search engines generally list sites that contain quality content rather than scintillating graphics. The text on your site must contain the most important keywords – the words that potential customers will be typing into search engines to find your site.

Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking on search engines, this text is essential. However, the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format.

To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you are able to do this, the text is HTML. If the text will not highlight, it is probably in graphic form. In this case, ask your webmaster to change the text into HTML format in order to increase your search engine rankings. Next we come to what is called meta tags. I know this sounds like something out of science fiction, but it is really just simple code. Many people believe that meta tags are the key to high search engine rankings, but in reality, they only have a limited effect. Still, it’s worth adding them in the event that a search engine will use meta tags in their ranking formula.

To find out if your page is set up with meta tags, you must access the code. To do this, click the “view” button on the browser menu bar, and select “source.” This will pull up a window revealing the underlying code that created the page. If there are meta tags, they usually appear near the top of the window. For example, a meta tag would read: meta name=”keywords” content=. If you do not find code that reads like this, ask your webmaster to put them in. This may not do much for your search engine rankings, but any little boost helps. Lastly, we come to the issue of link popularity. This is a factor that is extremely important in terms of search engine rankings. Almost all search engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page.

If you type in “free link popularity check” in a popular search engine, the search engine will then show you what sites are linked to your site. In the case that there aren’t many sites linked up to yours, or that the sites that are linked up have low search engine rankings, consider launching a link popularity campaign. Essentially, this entails contacting quality sites and requesting that they exchange links with your site. Of course, this requires checking out the rankings of the websites you want to link up with. Linking to popular, quality sites not only boosts your search engine ranking, but it also directs more quality traffic to your website.

Search engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire a search engine optimization company, try taking some of the simple steps listed above, and see if you can’t boost your rankings yourself. Don’t ever ignore this all-important factor in Internet marketing. Remember, the higher your search engine ranking, the more quality customers will be directed your way.

How does AdSense work


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Google AdSense is a relatively easy way for small and large web site owners to generate revenue by displaying ads relevant to their site content. We’ve been participating in AdSense since June of 2003 and I thought I’d share our experiences with those of you considering using it, or are participating and would like to increase your revenue.

How does AdSense work?

Google Adsense provides you with a number of ad formats – image or text based. Implementing AdSense is very easy. You specify your preferences and JavaScript is then generated which you copy and paste into your page source code where you would like the ad to display. You can use the same JavaScript code on any of your websites.

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Each time the page is viewed, the AdSense bot queries Google. If the page isn’t listed in Google or has changed, then the bot will scan the page to determine what ads to display. The Adsense bot can be easily identified in your server logs – it’s called Mediapartners-Google/2.1

Where does Google get the ads from?

The ads are drawn from the Google AdWords program. Google AdWords is a self serve program allowing advertisers to create their own ads and select keywords and phrases to bid on – it’s a PPC (Pay Per Click) setup. Advertisers can specify if they want to appear in the Google SERP’s (Search Engine Results Pages) and/or on participating publisher sites, such as Taming the

Basically, if the page you are implementing AdSense code on is about web marketing (with that term appearing throughout) and an advertiser has specified “web marketing” as one of the terms they wish to bid on, then that ad may appear on your site.

Actually, it’s a little more complex then that – it also depends on the popularity of the page, where the code is placed and a number of other of factors as to whether that ad is shown. If the page is popular, that increases the chances of getting higher bid ads generated on that page. Like Google’s general ranking algorithm, the Adsense one is very intricate.

Even though there are many processes that go on behind the scenes, the delivery of AdSense ads is very quick – and in my opinion, very accurate; although it can take a little while for Google to get the “gist” of the page. If you look on the right hand side of this page, you’ll see AdSense advertising. I haven’t specified those ads, Google has generated them. As you can see, a high degree of customization can be achieved.

How much revenue can I generate with Adsense?

You receive a percentage of the amount paid by advertisers for each click on an ad. Unlike other networks, Google doesn’t state what that percentage is, and I speculate it varies, but it does appear to be a generous share.

As to how much you’ll make, this is a “how long is a piece of string?” type question. There are no limits. I personally know people who are generating 5 figure monthly checks by using AdSense. As for how much I make, well that’s a secret :) – it’s not 5 figures per month, but more than enough to keep me interested in using it as a method of revenue generation – even more so now after having read and implemented some of the strategies in Joel Comm’s Free Adsense strategies book! – but more on that later.

Revenue generation will be dependent on a number of factors:

  • The number of pages viewed per day
  • The topic of your content
  • The price paid by the advertiser for each click
  • The number of people who click on the ads

This doesn’t mean to say that if you only generate a few hundred page views a day, you’ll receive a pittance. In fact, light traffic sites can generate substantial revenue if their topic covers a very competitive market.

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You can get some idea of how much clicks are worth using the Google Adwords Traffic Estimator. As an example, type in “web marketing”. You’ll see an estimation of cost for each click. Pretty amazing isn’t it? To be truly gob-smacked, type in “web hosting”. Yep, that’s right, that’s how much some advertisers are willing to pay per click to grab one of the first 3 slots in Google’s “sponsored link” results. Bear in mind, you won’t get that full amount as it depends on so many factors, plus publishers only get a percentage of the full cost anyway, but you can get an idea of the pricey keywords vs. the cheap clicks.

Google issues checks approximately 30 days after the end of each calendar month if you’ve earned US $100 or more. If you’ve earned under that, the balance is rolled over to the next month.

Will AdSense boost my Google rankings?

No. AdSense and general Google search engine rankings are two totally separate beasts, but effective search engine optimization will assist in getting the most relevant and higher paying ads displaying.

AdSense revenue generation tips

While AdSense is a “set and forget” type of arrangement given the amazing technology Google uses; if you’re just going to dump in the code and then leave it at that, it’s my opinion that you aren’t going to make anywhere near what you can from it.

After reading Joel Comm’s AdSense tips, I slapped myself several times for not having implemented some very simple strategies for generating more revenue. With only 60 minutes work, I boosted my CTR (Click Through Rate), increased my return per click.

I communicated with Joel regarding his book and while I’m sure he’d be pretty annoyed if I divulged too many details from his AdSense Secrets Ebook, I’m sure he wouldn’t mind me publishing some generic tips.

Adsense don’ts

While Google is a nice partner to work with, they are strict on a number of issues.

  • Once you implement the code, do not click on the ads yourself. Given the amount that some advertisers are willing to pay, Google is very, very sensitive to click fraud.
  • Tell anyone else using a computer from your home not to click on the AdSense ads, just to be safe.
  • Do not ever, ever try to “game” the system. Google is well aware of most of the tricks people use to engage in click fraud and pursues those people vigorously
  • Don’t implement AdSense code where no-one will see it.
  • Don’t incentive AdSense ads by offering rewards to visitors for clicking on ads.
  • Don’t beg for clicks e.g. “help support this site, click on this ad”
  • Don’t place AdSense ads on an empty page.

Any of the above can result in your AdSense account being suspended.

AdSense do’s

  • Customize your AdSense ads, don’t just use the default settings.
  • Write your content with not only the reader in mind, but with Adsense considerations as an issue.
  • Don’t be too concerned with AdSense ads taking away from other offers on your site. It’s been my experience that if people are interested in your content, and in the AdSense ads, they’ll finish reading your copy first, then come back to the ad if that’s of interest to them.
  • See AdSense as a partner, not a competitor. If you don’t have what your visitor is wanting, while you may not get a sale, you may still generate revenue from that visitor by using AdSense.
  • Positioning is important, place the ads where they are most likely to be seen.
  • Google allows you to place up to three instances of AdSense code on each page – use them if you can, but vary the type of implementation

Good luck; may your CTR’s be high and your monthly AdSense checks bring you much rejoicing!